Our Story

LüvLitter was born out of love — and a bit of frustration. As a devoted cat parent to my two feline muses, Coconut and Snowy, I was always searching for the perfect cat litter: one that didn’t track all over the house, actually controlled odour, and didn’t break the bank. But no matter what I tried, nothing quite hit the mark.

So I decided to create my own.

After countless trials (and lots of help from Coconut and Snowy), I finally found a formula that checked every box — less mess, less smell, more value, and most importantly, cat-approved. That’s how LüvLitter came to life.

Today, we proudly offer premium, eco-friendly cat litter formulated in the UK using natural ingredients like tofu, cassava, and bentonite — for a cleaner home, a happier cat, and a healthier planet.

Thanks for being part of our journey. 🐱💛